First two "The LeBrons Season 2" Commericials are posted


Click Here!


Click Here!

Or, if you’ve got all day, check ‘em all out!

LeBron IV Marketing in Full Swing

Go to Nike Basketball.com to check the cool “The Lebrons 2″ feature.

LBJ ESPN Magazine Cover #4

Thought the topic was interesting: “Is LeBron MEAN enough to get a championship” but the article was fluff basically.

Check out the cover here on the magazine covers’ page.

9 LeBron Videos Added

In the current issue of SLAM Magazine (the one with either Amare or Big Ben on the Cover)

There is a free LeBron DVD included with lots of cool stuff. So i added the vids from it to the Nike Year Four page of The LeBron Phenomenon section.

Or, just check em here:

Interview with Athlete LeBron
Interview with Wise LeBron
Interview with Kid LeBron
Interview with All Business LeBron
Behind the Scenes of "The LeBrons" 2
Interview with Ken Link LeBron IV Shoe Designer
First Reactions on the Air Zoom LeBron IV
St. Vincent / St. Mary on LeBron
Akron, Ohio on LeBron

Not so special

I was wondering if SI would have a different cover for different regions.

update – found Dwayne Wade’s cover

Stephen Graham got cut

Cleveland, Oct. 24 – The Cleveland Cavaliers have waived guard/forward Stephen Graham. The roster stands at 16 players.

that is all

SI Cover Number 6 (and a half)

LeBron graces the cover of Sports Illustrated for the 6th time (7 if you count the “all the covers” one).

Look at ‘em all here

Guided By Voices and the Cavs:

In the city of Dayton, Bob and Jim Pollard were legendary athlete’s. Bob once threw a no hitter for Wright State University. Jim received a full ride to play basketball at Arizona State, unfortunately knee injuries derailed his career. Combined, no other rocker/rapper/opera singer could beat them on the court or on the stage. Some of their songs could even fit for some of this years Cavs team:

Eric Snow – Bulldog Skin

Larry Hughes – My Kind of Soldier

Z – I am Tree

Drew Gooden – Blimps Go 90

Lebron – Motor Away

Big Brad likes Cars

I came across this blog post from Cleveland.com. (Here’s the full story)


Our long lost Cavs legend has a new gig this upcoming year. He is going to be a NASCAR commentator.

Here is Cleveland.com’s blurb:
Who would have thought that former Cavaliers center Brad Daugherty would become the first full-time African-American NASCAR commentator? Not me. Then again, Brad always has been a little unpredictable.

Upon further review, Daugherty has had his hand in the sport for the past 20 years, owning race teams in the Busch and Craftsman Truck Series as well as being a member of the rules and competition committee.

Daugherty will join the ESPN NASCAR crew in 2007. He’ll host the NASCAR Pit Studio Show, which will provide pre- and post-race coverage as well as segments during the race.

Good for Hooch. Now, just come to the Q so we can honor you. I don’t know where it started but you and the Cavs need to bury the hatchet.

Peace out Luke

The Boston Herald is reporting the Cavs will trade Luke Jackson to the C’s for some big guy that will probably be cut by the Cavs. Luke got caught up in a numbers game with the Cavs. Although his injuries didn’t help much either.

You know this is a blah trade when the career highlight for one player involved is being designated to Florida Flame of the D-League for the 2005-06 season and the other doesn’t even have a career highlight.