Cavs Introduce Nike “Statement” Black Jerseys

Cavs introduced their 3rd of four new jerseys for the 2017-18 season. A black jersey with stripes that look a bit like a car tire. They are said to salute the Black Sleeved jerseys that the Cavavliers wore when they won their first championship.

Write up is here: http://www.cavshistory.com/jerseys/2017-statement/

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JR models new kit

Cavs Introduce New Court for 2017 Season

On September 7, 2017, the Cavaliers unveiled a new court reflecting the new logo suite.

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New Cavaliers Court Design Features

The maple hardwood floor features a light stain throughout the entire court and is framed with a bold black perimeter. Black was officially introduced as a new and permanent addition to the Cavaliers color palette as part of the team’s updated brand. The color black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals on their way to winning the NBA Championship. The lane is solid wine with bright gold accents.

Displayed at center court is the team’s recently introduced global logo, “The Shield,” which salutes Cleveland’s emergence, and the Cavaliers prominent brand presence within the international marketplace. Cavs games are broadcast in over 192 countries and 13 territories throughout the world in 47 different languages. “The Shield” is also a nod to the some of the most engaged and passionate Cavs fans, including Wine & Gold United (the team’s year-round season ticket based club).

A shaded silhouette of the Cleveland skyline is front and center on the bottom half of the court represents the pride and excitement the Cavs bring to the city and region, and the special bond that exists between the team, the fans and the community.

The baselines, painted in black, display the new aggressive “Cleveland Cavaliers” font in wine and gold with sharp edges that are inspired by the sword. “Quicken Loans Arena” can be read on each half court, and the east sideline features “Cavs.com” near the home bench with the team’s Twitter handle “@Cavs” at the visitor’s bench. The Cavs DNA statement “All for One. One for All.” is centered on the west sideline and will include the names of all Wine & Gold United members (the team’s year-round season ticket based club) within the letters.

Designed by the Cavaliers graphics team, the court was constructed by Cincinnati Floor Company in Cincinnati, OH. It is composed of 210, 4’ x 8’ pieces and 15, 4’ x 4’ pieces, and takes approximately one hour to assemble.

Cavs Trade Kyrie for Thomas, Crowder, Zizic and Pick

On August 22nd 2017 Kyrie Irving was traded to the Boston Celtics for PG Isaiah Thomas, F Jae Crowder, rookie C Ante Zizic, the Brooklyn Nets’ 2018 unprotected first round pick from the Boston Celtics and agreed to send a 2020 second-round draft pick via the Miami Heat.


Cavs Announce Association and Icon Jerseys

Starting with the new Nike Jersey deal, the Cavs have announced the first two of four jerseys. Instead of traditional home whites and road color, they will now have “Association” (white) and “Icon” (primary color) jerseys.

Nike Association Jersey

Nike Icon Jersey

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Cavaliers Reveal New Logos

The Cavaliers have introduced an updated logo collection that will launch in the upcoming 2017-18 season that simplifies and modernizes the look of the Cavaliers brand. The Cavs worked with Nike, Inc. on the new designs to infuse the most popular existing features of the franchise’s brand identity with new designs that reflect the progress and success of the team and organization.

The Cavs collaborated with the design team at Nike, who will become the NBA’s official uniform provider for the 2017-18 season, to create a logo suite that will complement the look of the new Cavaliers uniforms which will be unveiled later this summer. In addition, as part of a recently announced partnership between the Cavaliers and Goodyear Tire & Rubber Company, Goodyear’s iconic Wingfoot logo will appear on the Cavs player jerseys.

The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11. Navy remains a complimentary color, while black is officially introduced as a new and permanent addition to the Cavaliers color palette. Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State. The Cavaliers were the first team in NBA history to overcome a 3-1 deficit en route to winning the NBA Championship.

The new logo collection also includes a new wordmark, a new secondary shield logo, and a new global shield logo.

Cavshistory.com will be updated over the summer to reflect the new era.

Cavs Win 3rd Straight Eastern Conference Championship

Cavaliers 135, Celtics 102 (Cavaliers win series 4-1)

LeBron James, Kevin Love and Kyrie Irving jumped on the Celtics right away. They scored a franchise playoff record 43 points in the first quarter. It was a wrap early.

James, en route to 35 points, passed Michael Jordan for the most points in NBA playoff history. Irving had 24 and Love had 15 and 11 rebounds. Deron Williams came off the bench to score 14 points.

The Cavs never trailed, building a lead of 39. They were up by at least 30 points for most of the second half. They shot 56% from the floor and made 19 three-pointers.

With the win the Cavs get another chance at the Warriors. It’s the third straight season that the two squads have matched up in the Finals.

This is the Cavs 3rd Eastern Conference Championship and 4th overall

Cavs Capture Central Division

The Cavs won their 3rd straight and 6th overall Central Division Championship

Kevin, LeBron, Kyrie: All-Stars 2017

Kevin Love, Kyrie Irving , and LeBron James announced as 2017 All-Stars.  LeBron and Kyrie starters.

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New Court Design

Cavs make changes to court design, include black and championship logo.

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Cavs Get New Home Court Design… Don’t use it.

With the success of the black returning to the uniform last year, the court for 2016 includes and ample amount of black, with very little Cavs Navy.

Click here for a high resolution and to view all Cavs court designs from over the years.