Gund Arena name change

No, it didn’t convert to Islam, but the Gund Arena will be going by a new name. The Cavs and Quicken Loans have worked out an agreement to give the naming writes of the building to the biggest on-line mortgage company. Quicken Loans Arena, or “The Q” for short, will be the new home of the Cavaliers. PD article.

Works for me. I’ll still probably call it the Gund for the next few years, but “The Quicks”, “The Q”, “The Q.L.A.”, “Q-Lo” “The Raymond Usher III Dance Emporium” are all ok with me.

  • By Anonymous, August 18, 2005 @ 11:02 pm

    I’m disappointed in the name. “The Q” is a little gay. Gilbert’s other company is Rock Financial… I think “The Rock” would have been a much better nickname, if named Rock Financial Center.

  • By philo copenhagen, September 12, 2005 @ 9:51 am

    it is not gay – whatever that is supposed to mean… but it is just cheap, along with the graphic they developed for “the Q” which was so eloquently refered to as “cereal box graphics”. as a designer it is always amusing to me that the person who makes the decision in the end knows NOTHING about design. in the end its not what the building is called its how many times a human being can throw a ball through an elevated hole on a post.

  • By Tommy Crawford, November 5, 2005 @ 7:16 am

    “The logo is expected to emphasize the letter Q, so the nickname “The Q” can catch on – like “The Jake” for Jacobs Field.” I will never call it “The Q”. The Jacobs family earned the right by the fans by giving Jacobs Field, “The Jake”. I honestly think that “The Q” is stupid. I’m not going to look forward driving I-90 and seeing a giant “Q”.

  • By BENJAMIN, May 9, 2006 @ 9:43 pm


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