Nike and NBA MVP LeBron James hosted a press event in Akron, Ohio, from the Ed Davis Community Center where LeBron played as a youth, to discuss their latest, innovative design collaboration — the Nike Air Max LeBron VII. This officially unveiled the Nike Air Max LeBron VII, Nike’s first performance basketball shoe with a full-length Max Air cushioning system. LeBron answered questions from the webcast audience in real time. Nike Performance Footwear Designer Jason Petrie also participated in the presentation, with SNL comedian Kenan Thompson acting as host. To accommodate the world’s media from any location around the globe, the event was webcasted.
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